Acrisure is a global financial services and insurance brokerage company headquartered in Grand Rapids, Michigan. It provides insurance, reinsurance, cybersecurity, and asset management solutions through a network of partner agencies and technology-driven platforms. Known for its rapid growth and AI-driven strategy, Acrisure serves businesses and individuals across numerous industries in over 20 countries.
ACRISURE INSURANCE
Acrisure’s rebrand began in 2020, centering on the tagline “Powered by Exceptional Partnerships and Technology.” Its aim was to transform its image from a traditional insurance brokerage into a tech-driven global brand, emphasizing its evolution into a fintech leader. Online, it drove awareness through AI-powered digital marketing, social media engagement, and major sponsorships like Acrisure Stadium. Together, these efforts used web technology, data, and design to position Acrisure as an innovative, digitally fluent player in finance and insurance.
“WE ARE ACRISURE” | Editor | Promo
“SUCCESS THROUGH PARTNERSHIP (WITH ACRISURE)” | Editor, Motion Designer | Video Series
Between 2021 and 2023, Acrisure built a high-volume M&A engine, closing over 150 deals in 2021 and 116 in 2022, and attracting agency partners primarily through referrals. Their pitch: retain your entrepreneurial identity, get access to Acrisure’s capital, AI/tech tools and scale. A $3.4 billion capital raise in 2021 reinforced their deal-closing credibility. As market headwinds grew in 2023, Acrisure shifted toward brand-purpose and visibility—naming-rights deals, unified branding, and partner-focused digital campaigns—to make their platform more enticing for prospective agencies. This video series I edited was issued to all new potential partners.
At its annual “Limitless” conference Acrisure brought together its leadership, agency partners and team members to celebrate growth, outline strategic priorities and reinforce its tech-enabled, expansion-driven culture. The event featured executive keynotes on fintech services, AI and M&A activity, partner-focused break-outs and recognition awards. Global brand ambassador Lionel Richie made a special appearance, engaging attendees through an on-stage conversation. The conclusion of the conference was celebrated at an after-party at Acrisure Arena.